Go Further Than The 1st Round? Not Meant To Be!

Aller plus loin que la première ronde?  PAS POSSIBLE!!!

We've talked about these commercials running north of the 49th parallel elsewhere on this vast, far-reaching and near-omniscient TLB Prime Network, quite recently at that - but we just had to tackle it again and, this time, with a full frontal as also exclusive one-on-one assault...!

Because this is just too much:

Can you still see the video? Or has the shame, the sheer devalued worth of it or plain ol' common sense made them drop it from sight altogether already...? 

I mean look at this mark...

Une tête de Turc all right - uh, de Marc, I mean! 

All Rights Belong To FORD - and YouTube 

AND that CH organization there, I guess... 

(Intentionally pulling one like the Ottawa Walrus did there, 

before eliminating Bergevin's team in their own building) 

Thus, ''No Copyright Intended''  as they say on YT -

none whatsoever!!! 

In their latest desperation move to boost sales of their production, Ford has enlisted a bunch of ''local flavour'' guys in order to make it all look like it is ''local'' - when it is not.  How could it be local everywhere at once - hmm?  In this particular case, they want to boost sales in the good ol' Belle Province (now getting uglier by the second, as it ages so ungracefully - just look at their infrastructures; it looks like a nuke already blasted through the city, in most cases! But let's not go there now...)  and so one of those guys is the local pro-hockey team's general manager - aye, the G.M. - nothing less.  And nothing more.

Now, to exemplify best the ethics of Henry Ford, they mirror some of his quotes up against some of the personality they have featured in the commercial, which acts as a mini-bio of the guy's entire life and accomplishments, and how the crowning one has to be that he is seen driving a Ford Escape through the streets of his city...!  The message is actually quite frightening: it says that we get better with time (the slogan being ''allons plus loin'' - let's get farther, literally; in the sense of let's constantly make progress. TOGETHER is strongly implied, too, for Ford wants to be the main vehicle utilized in this process!  But does it mean, also, that the cars they make need improvement, too?  Just as the guys driving them need to constantly improve - six months from now, one then two years from now as Marc here says so word-for-word in the commercial...!  Say it isnt so, Ford! 

The other thing about this is the scary implication made about Henry himself, by association: all that talk about passion implies hard work and a total team effort, as Marc here attributes his ''success'' to his entourage, not at all strictly to himself.  Henry Ford was the same, yes.  Further more, Marc here reiterates that ''plain skill won't suffice: you need to also have dedication, commitment, hard work to succeed'' - something like that! (I paraphrase.)  Since he is mainly talking about hockey and not the auto industry, it makes complete sense.

And yet, the very next thing said is that he never worked a day of his life.  Marc; don't be such a Marc now. Please don't contradict yourself so fast like that!  But he did: and, one guesses that his entire team did the exact same thing on ice, as they were schooled on how to approach playoff hockey by a 7th seeded team that nearly missed the playoffs altogether. That seventh seed played harder, showed more dedication in doing the little things required in order to win, their coach displayed far greater strategical prowess and their players far greater ability to work cohesively as a team while putting into execution a team strategy for quasi-assured success!  Ottawa won four out of five games against the favored team managed by our Marc here: it didn't seem so evident that his coach was the right one for the job or that the players he assembled were the right ones either; heck, it didn't seem like his work was done well at all!  He needs to improve, all right - but then, how can he when he feels his getting the cushy job was ''destined to happen'' coupled with the fact that, since it is a childhood passion to play street hockey that started it all, he feels as though he has never worked a day in his entire life...  How can you be dedicated, committed, hard-working under such conditions?  

You just can't!!! 

Henry Ford must be... well, not rolling in his grave but at least rolling his eyes in the great beyond over this one...!   Plus it must be, for sure, displeasing for the big man to see the focus on a statue of Guy Lafleur in the vid - instead of a statue of himself!

And as for Marc Bergevin - the fact that he was attributed (not implying here that he was given a car in order to do this - no, no, no! He was merely remunerated a standard fee, as proclaimed due by the UDA there, for his, ah, ''efforts'' and participation...!) it is ironic and perfectly-suited, ultimately, to see him drive a Ford ESCAPE - he will need it to escape from Montreal once his team mires itself into more and more mediocrity in one to two years' time...!

They really missed the boat when they picked this Marc 

to show peeps up there HOW TO ''GAGNER"...!!!

HA-HA-HA - ROTFLMAO

All in all, though, the video campaign can have found its niche in the YouTube family: since YouTube has (in late May 2013 anyways) a special week devoted to comedies of all kinds - this stuff is perfect for that, as I strongly suggest it on the montage seen above...! 

It was meant to happen, as Marc says so well...

;-)